Latent Semantic Indexing (LSI)

LSI refers to the identification of semantically related keywords that provide context and depth to content. While Google has moved beyond traditional LSI techniques, including relevant terms and variations (also known as semantic SEO) helps match user intent and...

Heatmaps

Heatmaps are visual representations that show where users click, scroll, and hover on your website. They offer a user-centric view of how visitors engage with your content and layout, helping identify usability issues or content blind spots.

Event Tracking

Event tracking allows you to measure interactions like clicks, video views, downloads, and form submissions — actions that don’t necessarily involve navigating to a new page. This data provides deeper insights into user behavior and engagement.

Keyword Ranking (Position)

Keyword ranking refers to your website’s position in search engine results for a specific keyword. Tracking rankings over time helps measure the impact of SEO efforts and understand which keywords are driving traffic.

Organic Clicks

Organic clicks are the number of times users clicked on your website from unpaid search engine results. This is a direct metric of your SEO performance and is tracked in Google Search Console.