Topic Cluster

Topic clusters are groups of interlinked pages centered around one pillar page. This content model improves semantic relevance, boosts SEO signals through internal links, and helps search engines understand the topical depth of your website.

Pillar Page

A pillar page is a long-form, authoritative piece of content that broadly covers a core topic. It links to more detailed, related pages (cluster content), forming a structured content hierarchy that supports topical authority and internal linking.

Content Pruning

Content pruning is the process of removing or consolidating outdated, irrelevant, or underperforming content to improve overall site quality. This helps boost crawl efficiency and can lead to performance improvements across the board.

Thin Content

Thin content refers to pages with little or no valuable information, such as boilerplate copy, doorway pages, or auto-generated pages. These can harm rankings, user experience, and crawl efficiency. Google recommends improving or removing thin pages entirely.

Crawl Budget Optimization

Crawl budget is the number of pages Googlebot will crawl on your site within a given time frame. Optimizing crawl budget ensures search engines prioritize the most important content. Techniques include removing low-value pages, reducing duplicate URLs, and improving...

Content Freshness

Content freshness is the degree to which content is up to date. Google may favor newer or recently updated content for queries where timely information is critical (e.g., news, trends, product updates). Updating older pages can improve rankings and maintain...