Featured Snippet

A featured snippet is a highlighted answer box at the top of Google’s search results. It’s often the source of answers read aloud by voice assistants. Structuring your content with clear headings, bullet points, and direct answers increases the chances of capturing a...

Natural Language Processing (NLP)

NLP is a branch of AI that enables machines (like search engines) to understand and interpret human language. Optimizing for NLP means writing in a natural, conversational tone and anticipating how users verbally ask questions or express intent.

Voice-Friendly Content

Voice-friendly content is simple, direct, and easy to understand when spoken aloud. Aim for short, concise answers (typically under 30 words) that deliver immediate value. Avoid jargon and structure your answers as if you’re responding to a real question in...

Speakable Schema

Speakable schema is a markup developed specifically for voice search, allowing publishers to highlight sections of content that are best suited for audio playback. It’s currently supported in limited contexts but signals the future of voice-first content...

Question-Based Keywords

Most voice searches are question-based, starting with words like who, what, where, when, why, or how. Structuring content to directly answer these types of questions — especially in headings and paragraphs — is essential for voice SEO success.

Conversational Keywords

Conversational keywords are longer, more natural phrases that mimic spoken language. Examples include: Typed: “weather Berlin” Voice: “What’s the weather like in Berlin today?” Optimizing content for conversational queries helps target voice search users more...