Breadcrumb Navigation

Breadcrumbs are a navigational aid that shows users their location within a website. They also appear in SERPs as rich snippets and improve crawlability, UX, and internal linking.

Lazy Loading

Lazy loading is a performance technique where images and other media load only when they enter the user’s viewport. While it improves speed, improper implementation can block bots from seeing important content unless handled with JavaScript SEO best...

URL Parameters

URL parameters (e.g., ?sort=price) are query strings that can cause duplicate content and crawling issues. Proper parameter handling in Google Search Console and internal linking strategy ensures SEO efficiency.

Duplicate Content

Duplicate content refers to identical or very similar content that appears on multiple URLs — either within the same site or across domains. It can confuse search engines and dilute ranking signals. Canonical tags, redirects, and noindex tags help resolve...

Site Architecture

Site architecture is how content is organized within your website. A flat, logical, and well-linked structure ensures better crawlability and user navigation. Ideally, important content should be accessible within 3 clicks from the homepage.

Pagination

Pagination refers to dividing content across multiple pages (e.g., /blog/page/2). For SEO, you can use rel=”prev” and rel=”next” tags (although Google has deprecated them) or optimize for “view all” pages. Proper internal linking and...