by admin | Apr 1, 2025 | SEO Basics
Domain Authority is a proprietary score (developed by Moz) that predicts how well a website will rank on search engines. It’s calculated based on various factors including backlink profile, content quality, and overall trust. While not used by Google, DA is a useful...
by admin | Apr 1, 2025 | SEO Basics
Bounce rate measures the percentage of users who land on a page and leave without interacting further. While not a direct ranking factor, a high bounce rate can indicate poor user experience, misaligned content, or technical issues. Optimizing for relevance and...
by admin | Apr 1, 2025 | SEO Basics
Search intent (or user intent) describes the purpose behind a search query. It typically falls into four categories: Informational (e.g., “what is SEO”) Navigational (e.g., “Yoast plugin homepage”) Transactional (e.g., “buy SEO plugin”) Commercial Investigation (e.g.,...
by admin | Apr 1, 2025 | SEO Basics
Crawling is the method search engines use to discover new and updated content. Crawlers (bots) navigate through pages by following internal and external links. Optimizing your site’s crawlability — through a sitemap, robots.txt, and a logical structure — is essential...
by admin | Apr 1, 2025 | SEO Basics
Indexing is the process by which search engines store and organize the content they’ve discovered during crawling. A page must be indexed in order to appear in search results. Proper technical SEO ensures that important pages are indexed and accessible to...
by admin | Apr 1, 2025 | SEO Basics
External links point from your site to other authoritative websites. These outbound links provide additional context and resources for users, and when linking to trustworthy sources, they can enhance your site’s credibility. However, excessive or irrelevant external...
