Negative SEO

Negative SEO refers to black-hat tactics used by third parties to harm a competitor’s rankings, such as building spammy backlinks or scraping content. Monitoring your backlink profile and disavowing toxic links is key to protection.

Guest Blogging

Guest blogging involves writing content for another website in exchange for exposure and a backlink. When done on reputable sites, it’s a powerful link-building strategy that can enhance authority, reach new audiences, and support SEO goals.

Social Signals

Social signals refer to engagement metrics like likes, shares, and comments on social media platforms. While not direct ranking factors, social signals can amplify content reach, drive traffic, and increase the likelihood of earning backlinks organically.

Branded Mentions

Branded mentions are instances where your brand name appears on another site, with or without a hyperlink. Unlinked brand mentions can still have SEO value, especially if they occur on authoritative sites, as they contribute to brand signals and credibility.

Link Profile

Your link profile is the overall collection of backlinks pointing to your website, including their quantity, quality, relevance, and anchor text distribution. A natural and diverse link profile is essential for strong off-page SEO and long-term rankings.

Disavow Tool

Google’s Disavow Tool allows webmasters to inform Google to ignore specific low-quality or spammy backlinks pointing to their site. This can be useful for cleaning up a poor backlink profile, especially after algorithmic penalties or negative SEO attacks.