Proximity Factor

Proximity refers to how close a business is to the searcher’s physical location. It’s one of Google’s key local ranking factors, meaning results are personalized based on the user’s geographic context — especially on mobile.

Review Signals

Review signals refer to the quantity, quality, and recency of customer reviews on platforms like Google, Yelp, and Facebook. Reviews influence local rankings and conversion rates. Encouraging genuine reviews and responding to them is an essential local SEO...

Service Area Business (SAB)

A Service Area Business is a business that provides services at customer locations rather than a storefront. These businesses can still rank in local search by setting service areas in their Google Business Profile and building local relevance through reviews and...

Geo-Targeting

Geo-targeting is the practice of delivering content or search results based on a user’s geographic location. It plays a critical role in local SEO, especially for region-specific keywords, mobile search, and map visibility.

Location Pages

Location pages are individual landing pages for each physical location of a business. Each page should include localized content, unique NAP details, embedded Google Maps, and location-specific services. These pages help businesses rank for location-based...

Local Citations

Local citations are online mentions of your business that include your NAP. These can appear on business directories, social media platforms, or local websites. Building citations on trusted platforms (like Yelp, Bing Places, Apple Maps) improves local relevance and...