by admin | Apr 1, 2025 | Analytics & Performance
Engagement rate is a modern metric introduced in tools like Google Analytics 4 (GA4), which replaces bounce rate. It reflects the percentage of sessions that include meaningful interactions like scrolling, clicking, or staying for at least 10 seconds.
by admin | Apr 1, 2025 | Analytics & Performance
Goals in tools like Google Analytics represent specific user actions you want to track — such as newsletter signups, form submissions, or downloads. Setting up goals allows you to measure how well your site supports your business objectives through SEO...
by admin | Apr 1, 2025 | Analytics & Performance
Exit rate shows the percentage of users who leave your site from a specific page. Unlike bounce rate, which applies to single-page sessions, exit rate applies to users who may have viewed multiple pages before exiting. High exit rates on key pages may signal a need...
by admin | Apr 1, 2025 | Analytics & Performance
Conversion rate is the percentage of users who complete a desired action — such as filling out a form, signing up, or making a purchase — divided by the total number of visitors. Tracking conversion rate helps tie SEO efforts to real business outcomes.
by admin | Apr 1, 2025 | Analytics & Performance
Time on page measures how long a visitor stays on a specific page before navigating to another page on your site or leaving. High time on page often indicates that the content is useful, informative, and aligned with user intent.
by admin | Apr 1, 2025 | Analytics & Performance
Dwell time is the amount of time a user spends on your page before returning to the SERP. While not officially confirmed as a ranking factor, longer dwell times often suggest valuable, engaging content and are viewed as positive engagement signals.
