by admin | Apr 1, 2025 | Analytics & Performance
Heatmaps are visual representations that show where users click, scroll, and hover on your website. They offer a user-centric view of how visitors engage with your content and layout, helping identify usability issues or content blind spots.
by admin | Apr 1, 2025 | Analytics & Performance
Event tracking allows you to measure interactions like clicks, video views, downloads, and form submissions — actions that don’t necessarily involve navigating to a new page. This data provides deeper insights into user behavior and engagement.
by admin | Apr 1, 2025 | Analytics & Performance
Keyword ranking refers to your website’s position in search engine results for a specific keyword. Tracking rankings over time helps measure the impact of SEO efforts and understand which keywords are driving traffic.
by admin | Apr 1, 2025 | Analytics & Performance
Organic clicks are the number of times users clicked on your website from unpaid search engine results. This is a direct metric of your SEO performance and is tracked in Google Search Console.
by admin | Apr 1, 2025 | Analytics & Performance
Traffic sources categorize how visitors arrive at your website. The key categories are: Organic: From search engines Direct: Typed in or bookmarked Referral: From links on other websites Social: From social media platforms Paid: From ads (e.g., Google Ads) This...
by admin | Apr 1, 2025 | Analytics & Performance
Sessions refer to individual visits to your site, regardless of how many pages are viewed. Users are unique visitors to your site. Understanding the difference helps measure new vs. returning traffic and session behavior more accurately.
