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From our SEO glossary
Google Sandbox
The Google Sandbox is an unofficial term for the phenomenon where new websites or pages don’t rank well initially, despite being optimized. It’s believed to be a filter that prevents new sites from ranking until they build more authority or trust signals.
Content Decay
Content decay refers to the gradual decline in organic traffic to content over time due to reduced relevance, outdated information, or increased competition. Identifying and refreshing decaying content can restore traffic and maintain rankings.
Topical Authority
Topical authority is the perceived expertise and coverage a site has on a specific subject. It’s built by publishing comprehensive, interconnected content within a niche. Sites with high topical authority tend to rank better for related queries, even without massive...
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