Semantic SEO

Semantic SEO is the practice of optimizing content for meaning and context rather than just exact keywords. It involves using natural language, related phrases, entities, and concepts to create content that better matches user intent and improves discoverability in...

Topic Cluster

Topic clusters are groups of interlinked pages centered around one pillar page. This content model improves semantic relevance, boosts SEO signals through internal links, and helps search engines understand the topical depth of your website.

Pillar Page

A pillar page is a long-form, authoritative piece of content that broadly covers a core topic. It links to more detailed, related pages (cluster content), forming a structured content hierarchy that supports topical authority and internal linking.

Content Pruning

Content pruning is the process of removing or consolidating outdated, irrelevant, or underperforming content to improve overall site quality. This helps boost crawl efficiency and can lead to performance improvements across the board.

Thin Content

Thin content refers to pages with little or no valuable information, such as boilerplate copy, doorway pages, or auto-generated pages. These can harm rankings, user experience, and crawl efficiency. Google recommends improving or removing thin pages entirely.