E-E-A-T is a concept from Google’s Search Quality Evaluator Guidelines used to assess the quality of content and its creators.
- Experience: Has the content creator personally used or experienced the topic?
- Expertise: Is the author knowledgeable and qualified on the subject?
- Authoritativeness: Is the content and domain trusted in the industry or niche?
- Trustworthiness: Is the content accurate, secure, and transparent?
While not a direct ranking factor, E-E-A-T influences how Google’s algorithms evaluate content quality and credibility — especially for YMYL (Your Money, Your Life) topics.